The Challenge
Switch-N-Go, a respected manufacturer of truck bodies and equipment, faced a common dilemma in today’s digital age. Their online presence was outdated, failing to engage customers effectively or convey their brand’s true value. As a result, they were losing ground to competitors with stronger digital strategies.
The Transformation
I knew that to make a real impact, I needed to completely overhaul Switch-N-Go’s digital presence, physical print design, advertising and instructional documents. I started by revamping their website, making it dynamic and user-friendly. I crafted compelling content that highlighted Switch-N-Go’s innovative products and their benefits to customers. I also introduced custom icons and graphics to give the brand a modern and cohesive look. This later developed into safety decals, tradeshow designs and sales materials to explain products.
The Results
By taking a fresh approach to digital marketing and storytelling, I was able to transform Switch-N-Go’s online presence and drive the sales team to gain more sales and expand their dealer network. I introduced custom icons and graphics to modernize and unify the brand’s appearance. This initiative was later expanded to include safety decals, tradeshow designs, and sales materials for product explanation.
