Summary | During my time at Old City Press, I took charge of creating all collateral materials, including business cards, pamphlets, and presentations, to complement the redesigned website. With minimal client direction, I had the creative freedom to push the boundaries of our development team, collaborating closely with them one-on-one. Our approach was direct: we seamlessly integrated angles derived from the logo into the website and branding collateral. Leveraging stunning images provided by on-site crews, we designed layouts that centered around showcasing the intricate process of each project. Instead of delving into detailed descriptions of project operations, our goal was to create concise galleries on each page, showcasing project timelines through 'before,' 'during,' and 'after' stages. The project for Construction Insight Inc began as a website redesign but evolved into a comprehensive branding overhaul.