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Switch-N-Go
During my time at Deist Industries, I enhanced Switch-N-Go’s digital presence, designed captivating advertising materials, created custom icons and identity elements, and produced stunning photography for various platforms. Additionally, I developed informative instructional, sales, and marketing documents for both internal and external teams. My primary goal was to position them above their competitors. I revitalized and improved their online identity, effectively conveying their products and offerings to their customers and dealers.

The Challenge

Switch-N-Go, a respected manufacturer of truck bodies and equipment, faced a common dilemma in today’s digital age. Their online presence was outdated, failing to engage customers effectively or convey their brand’s true value. As a result, they were losing ground to competitors with stronger digital strategies.

The Transformation

I knew that to make a real impact, I needed to completely overhaul Switch-N-Go’s digital presence, physical print design, advertising and instructional documents. I started by revamping their website, making it dynamic and user-friendly. I crafted compelling content that highlighted Switch-N-Go’s innovative products and their benefits to customers. I also introduced custom icons and graphics to give the brand a modern and cohesive look. This later developed into safety decals, tradeshow designs and sales materials to explain products.

The Results

By taking a fresh approach to digital marketing and storytelling, I was able to transform Switch-N-Go’s online presence and drive the sales team to gain more sales and expand their dealer network. I introduced custom icons and graphics to modernize and unify the brand’s appearance. This initiative was later expanded to include safety decals, tradeshow designs, and sales materials for product explanation.