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Switch-N-Go

At Deist Industries, I played a key role in elevating the Switch-N-Go brand by leading a comprehensive refresh of its digital and visual communications. My work spanned across web, print, and multimedia—designing compelling advertising campaigns, custom icons, and identity elements that reinforced the company’s modular truck body innovation.

I produced professional-grade photography and developed a suite of instructional, sales, and marketing documents tailored for both internal teams and external dealers. Every asset was crafted to clearly communicate product value and streamline decision-making across channels.

The result was a revitalized digital footprint and a stronger market position—one that not only enhanced customer engagement but also gave Switch-N-Go a distinct visual edge over competitors in the commercial vehicle solutions space.

The Challenge

Switch-N-Go, a respected manufacturer of truck bodies and equipment, faced a common dilemma in today’s digital age. Their online presence was outdated, failing to engage customers effectively or convey their brand’s true value. As a result, they were losing ground to competitors with stronger digital strategies.

The Transformation

I knew that to make a real impact, I needed to completely overhaul Switch-N-Go’s digital presence, physical print design, advertising and instructional documents. I started by revamping their website, making it dynamic and user-friendly. I crafted compelling content that highlighted Switch-N-Go’s innovative products and their benefits to customers. I also introduced custom icons and graphics to give the brand a modern and cohesive look. This later developed into safety decals, tradeshow designs and sales materials to explain products.

The Results

By taking a fresh approach to digital marketing and storytelling, I was able to transform Switch-N-Go’s online presence and drive the sales team to gain more sales and expand their dealer network. I introduced custom icons and graphics to modernize and unify the brand’s appearance. This initiative was later expanded to include safety decals, tradeshow designs, and sales materials for product explanation.