Champion Ford
Summary | The Champion Ford creative concept project was a creative journey aimed at elevating the auto brand, infusing dynamism into its identity. We streamlined angles to complement both efficiency and style, aligning the design with the sales tagline, 'Bottom line, we cut the right corner for you.' Our creative decisions embraced the incorporation of physical forms and the timeless appeal of chrome, a vintage staple in vehicle logos. The visual elements were thoughtfully placed across various materials to underscore the platform's versatility and adaptability. The Champion Ford Project showcased a diverse design range, from traditional automobile logo design to a contemporary approach that remained consistent with generational shifts. This concept was brought to life through the utilization of a wide array of collateral materials and advertisements, spanning from impactful billboards to even the minutiae of key fobs.