The brand was created as an update to its present design by reimaging how the brand can reflect the value proposition, “bottom line, we cut the right corners for you”
This design of the brand translates to a geometric frame, this shows the characteristic of brands and sale’s value. With a single color that represents eachstorefront, the badge also reflected in theglass of the doors with simple outlines.,
Purpose & Function
I created this
I created Two types of logos that would translate well to multiple materials with efficient design asthetics.
The concept remains by grabbing attention with impactful imagery and not overwhelming contrast of colors.
Developing the brand to expand, I created the concept around the brand showroom locations, both in Northwest Pennsylvania.
Cohesive Design Asthetics
Strategic Industrial Design
Year | 2017
Marketing Campaign, Print Design,