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Champion Rebranding

Retelling the story of abrand that canarticulate timeless badge.

Project Synopsis

Value is in the Design

The brand was created as an update to its present design by reimaging how the brand can reflect the value proposition, “bottom line, we cut the right corners for you”

Creative Advantage

This design of the brand translates to a geometric frame, this shows the characteristic of brands and sale’s value. With a single color that represents eachstorefront, the badge also reflected in theglass of the doors with simple outlines.,

Purpose & Function

Resembling North American vehicle manufacturers iconic branding of the transportation industry. These brands represent themselves witha physical emblem orbadge, commemorating the nostalgic generations of the past and defying automotives for the future.

I created this brand around those with have a passion for the automotive industry, capturingsimple underlying vehicle’s physiques with the use of chrome,bevelsand depth with traditional automotive colors. Making a brand more diverse by usingthe bevels and created framing of the brand name and location information.

Versatile Logo

Two types of logos that would translate well, and create efficient design asthetics.

Creative Advertising

The concept remains by grabbing attention with impactful imagery and not overwhelming contrast of colors.

Branded Materials

Diverse branding across mutiple medias and platforms.


Marketing Research

Brand Awareness

Strategic Design

Project Details

Freelance Concept

Year | 2017


Automotive Design, Branding, Marketing Concept,


Photoshop, Illustrator,

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