Champion Rebranding

Retelling the story of abrand that canarticulate timeless badge.

Project Synopsis

Value is in the Design

The brand was created as an update to its present design by reimaging how the brand can reflect the value proposition, “bottom line, we cut the right corners for you”

Creative Advantage

This design of the brand translates to a geometric frame, this shows the characteristic of brands and sale’s value. With a single color that represents eachstorefront, the badge also reflected in theglass of the doors with simple outlines.,

Purpose & Function

Resembling North American vehicle manufacturers with their iconic branding that have been leading in the transportation industry. These brands represent themselves with a simple physical emblem or badge, commemorating the nostalgic generations of the past and defying simple designs of the automotives for the future.

I created this brand around those with have a passion for the automotive industry, capturingsimple underlying vehicle’s physiques with the use of chrome,bevelsand depth with traditional automotive colors. Making a brand more diverse by usingthe bevels and created framing of the brand name and location information.

Versatile Logo

I created Two types of logos that would translate well to multiple materials with efficient design asthetics.

Creative Advertising

The concept remains by grabbing attention with impactful imagery and not overwhelming contrast of colors.

Branded Materials

Developing the brand to expand, I created the concept around the brand showroom locations, both in Northwest Pennsylvania.

Key Attributes

Marketing Materials

Cohesive Design Asthetics

Strategic Industrial Design

Project Details

Freelance Concept

Year | 2017


Automotive Design, Branding, Marketing Concept,


Photoshop, Illustrator,

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