Value is in the Design
The brand was created as an update to its present design by reimaging how the brand can reflect the value proposition, “bottom line, we cut the right corners for you”
This design of the brand translates to a geometric frame, this shows the characteristic of brands and sale’s value. With a single color that represents eachstorefront, the badge also reflected in theglass of the doors with simple outlines.,
Purpose & Function
Resembling North American vehicle manufacturers with their iconic branding that have been leading in the transportation industry. These brands represent themselves with a simple physical emblem or badge, commemorating the nostalgic generations of the past and defying simple designs of the automotives for the future.
I created this brand around those with have a passion for the automotive industry, capturingsimple underlying vehicle’s physiques with the use of chrome,bevelsand depth with traditional automotive colors. Making a brand more diverse by usingthe bevels and created framing of the brand name and location information.
I created Two types of logos that would translate well to multiple materials with efficient design asthetics.
The concept remains by grabbing attention with impactful imagery and not overwhelming contrast of colors.
Developing the brand to expand, I created the concept around the brand showroom locations, both in Northwest Pennsylvania.
Cohesive Design Asthetics
Strategic Industrial Design
Year | 2017
Automotive Design, Branding, Marketing Concept,